The Insidermedicine Project is a physician-led news and knowledge-translation initiative that allows patients, doctors and medical students to keep up on the latest medical information by watching our unique videos that are created each and every weekday by our team of medical experts. Our goal is to reach patients, medical doctors and students around the world to ensure that each is receiving a daily evidence-based health and medical update.
Insidermedicine's content now reaches over 4 million people annually and is also distributed through partnerships with Google News, Apple and Medline Plus. Our content also appears on our YouTube channel (with over 1.5 million views) and is played in many doctors' offices, medical clinics and hospitals through InsidermedicineTV.
Insidermedicine is dedicated to helping medical researchers ask the right research questions, such that their line of research is congruent with patient-oriented research. In addition, we actively assist researchers in disseminating their research findings in digital format and social media.
One of the questions that we are frequently asked is, "How do you decide which information to cover in your news stories?" Here is the process that we use:
1. Being a news and knowledge translation organization, we get access to embargoed information from various medical journals. That means that medical journals, such as the NEJM and JAMA, give us access to the results of the research studies that they are about to publish, a few days before they become public knowledge.
2. During this embargoed time period, members of our editorial board - which include leading medical doctors, noted researchers, and experienced biostatisticians and epidemiologists- review the abstract to decide if the research article is scientifically sound, topical and important. Since this process is happening for many articles per day, and we only cover a handful of studies, we are confident that we are covering important and relevant information for our patients, students and doctors.
3. Once a decision is made as to which article to cover, essential information will be conveyed in a video format in either our "In 60" program- a very short format (each article summary is 15 seconds long) or our "In Depth" program, which often includes an interview with the article's principle investigator (each article summary is about 2 minutes). You may also note that our version of stories may also include a different estimate of statistical significance- this is because we sometimes perform our own statistical tests using data provided in the paper. This is done to rapidly convey pertinent absolute or relative risk estimates.
4. We also include information that is not necessarily derived from a "peer-reviewed" medical publication. This is done if we believe that important information needs to be disseminated. For instance, if a major safety issue is being raised by an important regulatory agency like the FDA, Health Canada or the EMEA, we will cover it in our "In 60" segment. Same if there is breaking information regarding an epidemic, outbreak or food-related illness.
We have also recently launched a series of new segments:
"Insidermedicine in the Spotlight" allows the public to learn about cutting-edge medical research that is being done in many research labs across the world. To create this segment we use a formal nomination process; nominators are usually fellow colleagues, University or College officials or others living in the world of medicine or research. Feel free to nominate a researcher. Here is Dr. Don Weaver, a noted Alzheimer's researcher, describing his research program.
“If I had” is a segment that is created for patients. The assumption of this program is that a leading physician actually develops the symptoms of a given medical condition. So by watching the show we actually get the answer to one of the oldest questions asked (but one that isn’t frequently answered), “Dr, what would you do if you had…”. Here is a recent segment, in which Dr. Chris Simpson tells us what he would do if he had an irregular heart beat.
“In the Clinic” is a show that is created for medical students and busy clinicians. In this segment, outstanding clinicians will give examination tips and pearls, all delivered in a 3 min clip. Here is a recent one in which Dr. Sanjay Sharma teaches us how to screen for diabetic retinopathy.
“If I Knew Then” is a show that gives medical students unique access to the experiences of some of the world’s leading medical doctors. This is the stuff that is usually taught in between surgical cases or over coffee during medical rounds. Watch Dr. James Brandt offer this advice on how to choose a medical residency.
Given our wide and diverse audience, we offer health and medical content that is unique for our viewers. We create 2 unique versions of our "In Depth" segments: one for patients and one for healthcare professionals.